imageLSocial media news gathering, reporting and distribution is increasingly important in how we handle church communications, both inside our church community and increasingly out into the wider community.Trying to keep up with the latest trends in social media (as applied to news gathering and journalism) is the basis of a conference being held next week at the BBC’s northern news headquarters in Media City, Salford Quays. This industry leading event is being billed as:

The audience for #SocialMediaWhatsTrending is aspiring and professional content makers, journalists and digital media producers. Sessions will offer best practice case studies, top tips and cautionary tales. Speakers will share expertise in how to make the storytelling process interactive, how to leverage the social web for maximum reach, and how to innovate and offer more value with social content.

I am privileged to be attending and my aim is to understand what the mainstream news makers, news outlets and social media giants are saying and how we best engage with dialogue. Much of the content will be live streamed via the BBC Academy of Journalism website: http://www.bbc.co.uk/academy/journalism and I will be tweeting as @Stiltwalk and @DDNewsroom on the day. The seminar programme is here: http://t.co/Xs9YALeCxV The Twitter hashtag for the event is #bbcsocial This is destined to be a significant event in learning about and shaping the future of social media for news and journalism and Durham Diocese will be part of that future – Watch this space for more info. You may be interested in a recent workshop I did for the Chartered Institute of Marketing (CIM) on Social Media. [slideshare id=26530045&doc=cimsocialmediaworkshop-local-130925041609-phpapp01]